"When you’re doing a launch, you never just go in there and hope and pray for the best - that’s what amateurs do.
The real top performers have numbers, they have assumptions that they’ve made..and every time they go through it they get better and better.” -- Ramit Sethi
If you want to totally surpass your last launch, you need to carefully evaluate what worked in the past - and what didn't... as objectively as possible.
You should also look at what other entrepreneurs are doing. Not just direct competitors, but other niches, product types and strategies so you can take those ideas and try to apply them to your own business.
This online library is designed as a reference to help you crush your next launch. It's an ongoing project so I'll be updating it over time. Enjoy!
The most important lesson in this post from Ryan Levesqye is the idea of eliminating single points of failure. This is going to be difficult for someone to execute on their 1st launch, but experienced launchers should have backup systems and protocols in place.
This 7-part series by Sean McCabe covers what should really be considered launch fundamentals, which a lot of people overlook. Great series for newbies to advanced online marketers, whether you want to learn or refresh the basics.
7-Part Product Launch Series - Sean McCabe
This post covers common mistakes. An important mistake that doesn't seem to get enough attention is having a strong support and feedback process in place.
11 Things to Avoid for a Successful Product Launch Campaign - Shane Barker
All the Data and Numbers From Our Latest Product Launch - VideoFruit
A Simple Marketing Campaign Checklist - Taylor Pearson
Launch Lessons From A $300K Kickstarter Campaign - GrowthLab
Real-World Blueprint for a $5-Million Week - Ramit Sethi
The 4-Hour Chef Launch - Marketing/PR Summary of Week One - Tim Ferriss
The Definitive Guide to 7-Figure Product Launches - Increase Academy
Why Most Product Launches Fail - Harvard Business Review
Antifragile - Nassim Taleb
Ask - Ryan Levesque
Blue Ocean Strategy - W. Chan Kim
Cashvertising - Drew Whitman
Copy Logic - Michael Masterson
Crimes Against Logic - Jamie Whyte
Crypto Copywriting Secrets - Ben Settle
Dotcom Secrets - Russell Brunson
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders - Adam Morgan
Getting Everything You Can Out of All You've Got - Jay Abraham
Great Leads - Michael Masterson
Impossible to Ignore - Carmen Simon
Influence - Robert Cialdini
Launch - Jeff Walker
Made to Stick - Chip and Dan Heath
No B.S. Direct Marketing - Dan Kennedy
Sway: The Irresistible Pull of Irrational Behavior - Ori Brafman
The Brain Audit: Why Customers Buy - Sean D'Souza
The Irresistible Offer - Mark Joyner
The Psychology of Human Misjudgment - Charlie Munger
The True Believer: Thoughts on the Nature of Mass Movements - Eric Hoffer
Thinking Fast and Slow - Daniel Kahneman
Traction: How Any Startup Can Achieve Extreme Customer Growth - Gabriel Weinberg
Triggers - Joe Sugarman
Web Copy That Sells - Maria Veloso
26 Launch Strategies to Inspire Any Brainstorm - SlideShare
The Secrets of a Successful Product Launch with Ramit Sethi - Smart Passive Income
How to Do A 6 (Or Even 7) Figure Product Launch - Ron Reich