"When you’re doing a launch, you never just go in there and hope and pray for the best - that’s what amateurs do. 

The real top performers have numbers, they have assumptions that they’ve made..and every time they go through it they get better and better.” -- Ramit Sethi

If you want to totally surpass your last launch, you need to carefully evaluate what worked in the past - and what didn't... as objectively as possible. 

You should also look at what other entrepreneurs are doing. Not just direct competitors, but other niches, product types and strategies so you can take those ideas and try to apply them to your own business.

This online library is designed as a reference to help you crush your next launch. It's an ongoing project so I'll be updating it over time. Enjoy!​

Blog Posts

The most important lesson in this post from Ryan Levesqye is the idea of eliminating single points of failure. This is going to be difficult for someone to execute on their 1st launch, but experienced launchers should have backup systems and protocols in place. 

7-Figure Launch Strategies to Take Your Launch to the Next Level - Ask Method

This 7-part series by Sean McCabe covers what should really be considered launch fundamentals, which a lot of people overlook. Great series for newbies to advanced online marketers, whether you want to learn or refresh the basics. 

7-Part Product Launch Series - Sean McCabe

This post covers common mistakes. An important mistake that doesn't seem to get enough attention is having a strong support and feedback process in place. ​

11 Things to Avoid for a Successful Product Launch Campaign - Shane Barker

15 Hard Lessons I Learned From My $36, 381 Product Launch - GrowthLab​

18 Tips for Planning a Flawless New Product Launch - HubSpot​

All the Data and Numbers From Our Latest Product Launch - VideoFruit​

A Simple Marketing Campaign Checklist - Taylor Pearson​

Behind the Scenes of a $177,803 Hand Lettering Course Launch That Made the First Six Figures in 26 Hours - Sean McCabe​

Case Study: How to Launch a Product with a Tiny Email List - VideoFruit​

How Foundr Pulled Off Our Successful Product Launch: The Complete Step-by-Step Guide - Foundr​

How I Launched, Validated and Got Customers for Bot Academy - Mixergy​

How to Launch an Online Course: Ultimate Step-By-Step Guide - Teachable​

How We Launched An Online Course and Made $220,750 in 10 Days​ - VideoFruit

Jesus Marketing: How I Sold 5,000 Books in Four Weeks As a First Time Author (With Less Than 700 Email Subscribers) - Taylor Pearson​

Launch Lessons From A $300K Kickstarter Campaign - GrowthLab​

Launch Like Steve Jobs: 7 Ways to Build Buzz for Your Next Product Launch - Kissmetrics​

Launch Stories: What Happens When Things Don't Go Your Way? - GrowthLab​

Mental Models: The Best Way to Make Intelligent Decisions (113 Models Explained) - Farnam Street​

Most of the Launch and Revenue Numbers You See Are Bull$#*+ - ConvertKit​

Nathan Barry's Launch Sequence That Generated $16,000 in 72 Hours - VideoFruit​

Real-World Blueprint for a $5-Million Week - Ramit Sethi​

The 4-Hour Chef Launch - Marketing/PR Summary of Week One - Tim Ferriss​

The Anatomy of a 6-Figure Product Launch - Crew​

The Definitive Guide to 7-Figure Product Launches - Increase Academy​

Why Most Product Launches Fail - Harvard Business Review ​

What Nobody Ever Tells You About A Product Launch: A Diary - GrowthLab​


Antifragile - Nassim Taleb

Ask - Ryan Levesque

Blue Ocean Strategy - W. Chan Kim

Cashvertising​ - Drew Whitman

Copy Logic - Michael Masterson

Crimes Against Logic - Jamie Whyte​

Crypto Copywriting Secrets​ - Ben Settle

Dotcom Secrets - Russell Brunson

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders - Adam Morgan​

Getting Everything You Can Out of All You've Got - Jay Abraham​

Great Leads - Michael Masterson​

Impossible to Ignore​ - Carmen Simon

Influence - Robert Cialdini​

Launch - Jeff Walker​

Made to Stick - Chip and Dan Heath​

No B.S. Direct Marketing - Dan Kennedy​

Sway: The Irresistible Pull of Irrational Behavior - Ori Brafman​

The Brain Audit: Why Customers Buy - Sean D'Souza​

The Irresistible Offer - Mark Joyner​

The Psychology of Human Misjudgment - Charlie Munger​

The True Believer: Thoughts on the Nature of Mass Movements - ​Eric Hoffer

Thinking Fast and Slow - Daniel Kahneman​

Traction: How Any Startup Can Achieve Extreme Customer Growth - Gabriel Weinberg​

Triggers - Joe Sugarman​

Web Copy That Sells​ - Maria Veloso


26 Launch Strategies to Inspire Any Brainstorm - SlideShare ​


How to Create the Ultimate Flagship Product - From Research to Launch and Beyond with Ramit Sethi - Smart Passive Income​

The Secrets of a Successful Product Launch with Ramit Sethi - Smart Passive Income​


How to Do A 6 (Or Even 7) Figure Product Launch - Ron Reich​