Archive

Archive for the ‘TRENDS’ Category

Less Optimism for Today’s Young People

September 29, 2011 Leave a comment

DISCLOSURE: This post was originally published May 6th. See the original + follow up comments on the Casanova Pendrill blog.

A recent article from The New York Times points to a Gallup survey that says, “…for the first time on record, most Americans said they did not believe today’s young would have better lives than their parents…”

As Keanu Reeves so astutely proclaimed in The Matrix, “WHOA.”

This is big news.

It’s big because people generally talk about the U.S. as the land of opportunity. If you can “make it” anywhere in the world, this is the place. It’s the reason both my parents emigrated to the United States and the reason many foreigners continue to do so today.

But things are changing.

People used to believe that a middle class family who worked hard and saved money could afford a house, an education and a comfortable life.

Well, now, maybe not so much. We need to keep in mind some of the challenges we face as a society:

Oh, and the economy still needs a little work too — “Fully 80 percent of people say the economy is in A Mission Not Yet Accomplished

And that’s just the tip of the iceberg.

So what does this mean for Latinos, especially those still in other countries, like Mexico, who are considering moving north?

How does this affect their perceptions – do they think of the U.S. as the BEST option or just a BETTER option for themselves and their families?

These are big questions and the answers may reveal themselves over time. The most recent Census data tells us that 1 in 6 Americans, roughly 50.5 million, are Latino. This accounts for more than half (56%) the national growth since 2000. And even though the larger share of our growth is coming from births instead of immigration, Latino newcomers are still a substantial portion of the market.

It will be interesting to see if growth over the next 10 years matches projections or if immigration will start to decline.

What do you think? Is the American dream still alive and well? And what impact does this have on people who are considering the U.S. as their future home?

On another note, I highly suggest reading this NYTimes article, “The Experience Economy,” as a companion to this post. It’s a good observation of the past century’s shift in values.

Categories: TRENDS

2010: A Look Back

December 16, 2010 Leave a comment

Some people have been busy making predictions for next year, but before we get ahead of ourselves, take a look at the links I’ve gathered below.

The 10th Annual Year in Ideas is a really cool interactive site by The New York Times.

Mobile Future: Mobile Year in Review 2010 Video. Lots of good stats, like Foursquare’s explosive growth, going from 200,ooo users in 2009 to 5 Million this year.

Google Zeitgeist 2010: Year in Review. Great video with the distinctive Google feel.

The Top 10 of Everything 2010 is a huge, extensive list by TIME. Worth a look.

Categories: TRENDS

Most Contagious 2010

December 10, 2010 Leave a comment

The Contagious report is a summary of the biggest trends of 2010. I haven’t had a chance to look at it yet, but it should make for some good holiday reading:

Categories: TRENDS
Follow

Get every new post delivered to your Inbox.