Category Archives for "Copywriting"
One of the key differences between someone doing their 1st product launch vs. someone who’s done multiple launches is that your goals start to shift. If it’s your 1st launch, there’s a lot of doubt over whether or not it’s going to work. You probably have small sales goals and if you hit them, you’ll be […]Continue reading
Stories are a powerful, underrated sales tool.They can inject personality and spirit into your lifeless copy.They can make readers identify with your offering through relatable characters.And they can lead your prospects to the sale…WITHOUT making them feel like they’ve been sold via sneaky methods (or threats of broken knuckles – kapish?).Today I’m going to […]Continue reading
What’s the best way to grow your business and increase Client Lifetime Value with email marketing?There isn’t one, but there IS an excellent framework you can use to make your email stronger.Enter Derek Johanson. Derek’s an Online Marketing Consultant for small businesses. He has a popular Copywriting course and Facebook group called CopyHour.He’s also a fan of […]Continue reading
What’s your 1st thought when you think of the word “autoresponders?”Sounds kind of cold and technical, doesn’t it? But used correctly, autoresponders can be an awesome way to tell stories and make a deeper connection with your email list(s). Whether it’s sitting around a campfire or binge-watching a Netflix show, stories are one of the primary ways […]Continue reading
What’s the best frequency when it comes to sending emails to your list?The answers are all over the place:3x a day (like Alexander Juan Antonio Cortes)DailyWeekly (like many newsletters)Bimonthly and so on…But there’s a simpler way to answer this question:Email your readers when you have something valuable to share. That’s it.“You’re not doing anyone any […]Continue reading