Home > DIGITAL > Skillshare Class: Final Presentation for ‘How to Create A Great Social Media Strategy’

Skillshare Class: Final Presentation for ‘How to Create A Great Social Media Strategy’

In December, I wrote some initial thoughts about my first Skillshare class. I took the course for a few reasons:



  • I’ve tried some other online learning tools in the past with varying degrees of success (Textfugu is awesome for learning Japanese, while Udemy was frustrating for learning HTML and CSS). The biggest benefit of Skillshare is that it is INTERACTIVE. I think this is critical to learning anything, since passive participation severely limits your ability to immerse yourself in a given topic of study. Skillshare was an opportunity to push myself outside of my comfort zone and get my hands dirty. 
  • I wanted to get a solid overview of Digital Strategy. My background up until this point has been in traditional strategy focused on the U.S. Hispanic market. Expanding my knowledge was important to me; it’s time to adopt a digital worldview.
  • Digital expertise has become an essential skill set. Digital will account for one in five ad dollars in 2013. Clients and agencies are looking for, at the very least, a basic understanding of how digital applies to their brands. The more you can add to the discussion, the more valuable you become as an asset.


Anyway, I’ve embedded my final presentation for our client Vastrm below. I had received some feedback from our instructor, Julian Cole, to strengthen the consumer portion (attitudes, behaviors, etc.) and flesh out the Big Idea, so that feedback has been incorporated into this version.

If you have any questions or comments about Skillshare, the class or this deck, feel free to add them in the comments section or contact me on Twitter — @DennisDemori.




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