Home > DIGITAL > Skillshare Class: How to Create A Great Social Media Strategy

Skillshare Class: How to Create A Great Social Media Strategy

Last week I started a new Skillshare course, “Create a Great Social Media Strategy,” taught by Julian Cole (@JulianCole), Digital Strategy Director at BBH New York.

This course has FAR exceeded my expectations. It’s given me a fantastic introductory understanding of Digital Strategy, but it’s also helped me connect the dots and get a better handle on traditional Planning. And there’s still one more week to go.

I’ve attended Miami Ad School’s Account Planning Boot Camp, read the popular Planning books (Truth, Lies and Advertising; Eating the Big Fish, etc.) and blogsĀ and I’ve also worked as a Strategist for almost 3 years, but this is really the first time someone has given me a comprehensive overview of Strategy that connects all the dots. Up until now, I think I’ve done what a lot of other Strategists do: piece information together here and there and just learn on the job. That’s one way to do it, but I wish there were more resources like this class available.

Anyway, I can’t say enough good things about Julian, the course and Skillshare in general. It’s reignited my passion for Strategy and I’m already looking forward to my next Skillshare class. I’m posting a few decks from the course below. You can check out the rest of Julian’s decks on Slideshare.

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