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Nielsen’s 2012 Social Media Report
Check out the original link here or hit the link below to go straight to the PDF.
Some key takeaways:
- Mobile and tablet usage continue to grow
- The TV watching experience has become more interactive and social
- Social media is solidifying as a channel for customer service
- Shoppers’s purchase decisions are more informed than ever
Categories: SOCIAL MEDIA
2012, digital, experience, mobile, nielsen, report, shopping, social, socialmedia, social_media, tablet, tv
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