Chipotle + Jaime Oliver
I walked into Chipotle yesterday and found a stack of these small fliers at the cashier:
What an excellent, yet simple idea!! Dress up as “a horrifying processed food product” for Halloween and get basically any menu item for $2. It’s a nice tie-in with Halloween plus it benefits both the consumer and Jamie Oliver’s Food Revolution. Great way to raise money and awareness for an important cause.
LINK — Chipotle: Boorito