PSFK Conference NYC (Part 1): When Ideas Create Good
On April 2nd I attended the PSFK Conference NYC. This is a multi-post series where I share some of the highlights.
TALK: When Ideas Create Good presented by Graham Hill (Treehugger) – Twitter: @ghill
Graham used the Pecha Kucha method of presenting to cover 3 topics:
1) People – A couple ecologically-forward people Graham highlighted were:
- Colin Beaven – Writes the No Impact Man blog
- Willie Smits – A biologist who has found a way to re-grow clearcut rainforest in Borneo (video below)
2) Stuff
- Referred to Ponoko.com , where you can shop for individualized goods in the greenest way possible
- Recommended the NatureMill Automatic Indoor Composter
3) Concepts
- One of the things Graham emphasized was bringing back repairability. We live in a society that has, for several years now, bought and purged. It looks like the new trend is Unconsumption. Dave Armano just had an interesting post on Marketing in A Post-Consumer Era.
- “Small is sexy” – this applies to everything from cars, houses, and products. Generally, the bigger something is, the larger its footprint
- From ZipCars to Heliostats, there are a number of products out there that can make us all more eco-friendly
- Green Power is one of the quickest ways to reduce your carbon footprint
BREAK: Informed Choices
The 1st talk was followed by a break that pointed us to some useful websites:
The main idea we can take from this panel is that there’s a lot of things people are doing in the world to move the green movement forward without forcing us to somehow lower our standard of living. People can effectively embrace technology and commonsense living to improve their lives and the environment.
LINKS:
Highlights From The PSFK Conference 2009 by Jinal Shah
PSFK Conference NYC on iamtheweather.com
Photos from PSFK Conference NYC 09
Gareth Kay – Looking Back at PSFK New York
If you enjoyed this post, feel free to comment or re-tweet it. Oh yeah, and if you’re looking for a Junior Planner or Strategist in NYC (or know someone who is) – email me at DennisDemori [at] Gmail [dot] com.
