Miami Ad School: Agency Tours (Part 1)
The week after graduation from Miami Ad School we had the option to visit a dozen agencies in NYC.
BBH
AKQA
Wieden + Kennedy
Euro RSCG
R/GA
JWT
Y&R
TBWA/Chiat/Day
Digitas
Kirshenbaum Bond + Partners
Anomaly
Naked
Deutsch (#13 – we set this visit up ourselves)
I can’t stress enough how valuable it was to have the option to visit so many well-known agencies AND meet with so many Planners in such a short period of time.
I’m going to provide some of the highlights of our visits, and the next post is going to round up some overall themes I noticed.
BBH – “Where is an audience without a brand?” The idea that communities already exist – it’s up to brands to harness them.
AKQA – “Planning is creating a story with a series of communications.”
W+K – When building your book/in interviews, “Show perspective of your ideas, your strategic insights, and POV of every project you work on.” Also, memorize your best case study.
R/GA – You never want to have a dead end – if you have enough (or keep uncovering) data you can continue to build on a campaign.
JWT – “Don’t interrupt what people are interested in. BE what people are interested in. Time is the new currency.”
Y&R – “Resist the usual.”
Digitas – “The biology of decision-making is always the same, so don’t discount emotion.”
Anomaly – “It makes no sense to develop theory and pass it on to someone else. If you can create…CREATE.”
“Every piece of communication you have is media.”
“Conviction is standing up for your authenticity when it matters most.”
Naked – “Unsexy is the new sexy.”
