Week 7 Planning Review
I’m going to keep this post really brief since I was juggling about 5 different things when I wrote this post between assignments, preparing my book and job hunting.
We didn’t have any Planning classes for Week 6, so we ended up doubling up for Week 7. We had two instructors:
Shari Allison with Northstar Research Partners
Scott Tegethoff with Universal McCann
Shari discussed quantitative research. Quantitative is basically the numbers side of research where you analyze all sorts of metrics, like % of people currently using your product. It’s the tangible, scientific side of Planning. If you’ve ever prepared a survey then you have done quantitative research.
Scott’s topic for the weekend was “The Changing Media Landscape.” We did some group workshops together where we were given a short amount of time (less than a couple hours) to analyze a business problem and develop a strategy.
This is a very realistic situation since you may be in a position as a Planner where faster turnaround times are often needed and even expected.
That’s it. I told you this would be a really brief post, didn’t I?
