DennisDemori.com

I try to avoid reposting or writing “me too” posts on this blog, but I really liked this campaign I found out about from PSFK:

“Infiltrating the places where people often like to reflect, i.e. – the bathroom, diner, coffee shop, etc, KNARF replaced toilet paper, napkins, sugar packets and tray liners with lined notebook paper in an attempt to foster new ideas.  Those who discover the branded adverts are encouraged to think and jot down their ideas on the college-ruled loose leaf style paper.”

I think this campaign is great for supporting creativity and especially for those times when you have an idea and can’t think of anywhere to write it down.