Comments on: New Pepsi Ads

By: “Invertising” & Using Employees as Test Audience « Kelly Co.

Thu, 12 Mar 2009 01:36:52 +0000

[...] popping up all over in different cities. Dennis Demori has a nice collection of them all over Miami here in addition to his insight on the [...]

By: dennisdemori

dennisdemori — Fri, 30 Jan 2009 20:22:24 +0000

It's true, as I was driving one of the bus stop ads today, I was thinking that it does have that "feel good" 60's kinda vibe to it. Strategically, Pepsi has spent years positioning itself as the hip alternative to Coke - "The choice of a new generation." Looking back on Pepsi in recent years, they've changed their logos every decade, and we're almost in 2010. What better time than now with all the considerable changes the world is going through? The new logo itself has gotten a LOT of reactions - just check the comments on Chris Brogan's blog. There's lots of opinions about Pepsi's ego, the taste of the soda, the logo redesign itself, etc. One thing that seems to go unnoticed though, which you briefly pointed out, was that "I DO feel happier, more positive." And maybe that's just it. As much as we tend to analyze ads, the quick, undeniable feeling you get may be the most important thing. To quote Faris Yakob's recent post, "Make people feel something nice, link that association to your brand. "

By: erin

erin — Thu, 29 Jan 2009 19:56:45 +0000

I like it! It’s definitely gotten my attention in Dallas with billboards, and now seeing this spot, I DO Feel happier, more positive, etc. I think this is a great strategic move to put more of a good feeling around Pepsi, like Coca-Cola has always done and now is synonymous. Also, the fact that the logo looks like Obama’s O is, I think, a good thing. The WORLD is optimistic about Obama and for an older brand like Pepsi to embrace the new with a new campaign and look is perfect timing.

But I’m an optimistic millennial, so of course, I’m positive. ;P