New Microsoft Ad: “I’m A PC”
I like this new Microsoft commercial. It’s hip–which is really pushing the envelope for Microsoft, but I think it’s an important step for them to reframe their brand. It almost feels like a soft drink ad, and that’s the key word: feel.
The object of this ad isn’t to make people run out and buy Microsoft products, it’s to change their perception of the brand. And before consumers actually do make a purchase, they’ll have to feel something different. Something positive.
I think this commercial does a better job than the prior Seinfeld ads. They were confusing to most people, and even the ad industry couldn’t agree on its effectiveness or lack of. Not to say that the ads were bad, but I think it’s difficult to change a consumer’s perception of a product if he can’t easily interpret and embrace the product’s message.
This ad is good; I even like the use of celebrities. This is a step in the right direction for Microsoft.
Categories: MARKETING
MARKETING, TECHNOLOGY, video
regis florida,
Thanks for the comment!
Yes, you’re right: broken down to its most basic element the PC is just a tool, however, people tend to take material things and build them up into something more.
Consumers will often buy products to feel like they’re part of a community, whether it’s Apple, Starbucks, Harley-Davidson, etc.
What the “I’m A PC” ad does it show us a different version of the community that a lot of us have associated with Microsoft, and morphed it into a more attractive “club” that people will want to be a part of.
I like the ad because the vast majority of us use Windows machines and contribute to this world everyday. The PC is just a tool we use, not some sort of worshiping device that makes us feel above the crowd.
I’m a PC and I make music. Check me out